With the launch of iOS14 in September, Apple swiftly started taking serious steps to increase its search engine’s security to present itself as a competitor in the search market against Google by making its own searching tool. With the new OS, the company shows its own search results and links directly to websites when users type queries from their home-screens.
And recently Apple has accelerated work to develop it when Google faced a lawsuit by antitrust forces in the US over its dominance in search technology. The Antitrust enforcers being a component of the claim, the Department of Justice noted that Google pays Apple billions of dollars to be the principle web engine on iOS gadgets.
According to the FT, Apple two years ago hired Google’s head of search, John Giannandrea, in a move designed to help build artificial intelligence capabilities and its Siri virtual assistant.